"브랜드, 매장 운영자와 동반 성장이 사업의 기본"
저는 1996년 미국 여행에서 돌아와 심각한 고민을 했습니다. 여행 중 뉴욕에서 보스턴으로 향할 때 운명의 순간을 접한 것입니다. 그 때 처음으로 아웃렛을 목격했습니다. 뉴욕 도심에서 벗어나 한참을 달리던 고속도로 차 안에서 명품 아웃렛 쇼핑센터를 목격하고 그 곳으로 무조건 찾아갔습니다. 도심과 고속도로에서 한 참을 벗어난 곳이지만 주차장에 차량이 가득할 정도로 성황을 이루고 있었습니다.
한국으로 돌아와 고민 끝에 처음으로 분당 신도시 수내동에 아웃렛 시설을 계획했습니다. 아무도 가능성을 인정하지 않았고 외면과 수모를 당하기도 했습니다. 하지만 선진국인 미국의 미래가 우리의 미래라는 확신을 굳히고 직접 패션상설 할인타운 사업을 시작한 것입니다. 우여곡절 끝에 분당 수내동에 당시 잘 나가던 인터크루와 엘지패션 종합관을 열었습니다.
대성공이었습니다. 그 이후 청주 용암동, 수지 로데오, 일산 덕이동, 안산 디퍼, 산본 디퍼 등 연이어 사업을 전개했습니다. 디퍼는 철저한 분석과 노력을 기울여 경쟁력 있는 타운의 입지와 가격을 제공하고, 우수한 브랜드 유치와 함께 이들 브랜드를 운영하는 점주들이 이익이 나도록 운영관리에 만전을 기울여 왔습니다. 브랜드와 점주가 항상 우선시되는 기본이념으로 일관된 사업을 추진해 온 것이 성공의 가장 큰 밑거름이 되었습니다.
디퍼는 주변시세보다 저렴하게 매장을 제공하고 50%가량을 직영으로 운영하며 최소 3년간을 활성화 기간으로 내다보고 운영관리와 홍보에 만전을 기울였습니다. 이것이 믿고 투자한 브랜드와 점주들에 대한 예의라 생각합니다. 올 10월에 오픈하는 서산 디퍼에 이어 인천 송도와 거제도에도 추가로 사업을 전개할 계획입니다. 이번 서산 디퍼는 처음으로 영화관과 일부 편의시설을 직영으로 운영하게 됩니다.
지금까지 경험으로 볼 때 2층 이상을 활성화시키기 위해선 직접 운영이 반드시 필요하다는 판단을 했기 때문입니다. 앞으로는 풍부한 노하우를 토대로 사업을 보완하고 철저한 사전조사를 통해 성공률이 높은 사업만을 전개해 나갈 것입니다.
끝으로 패션지오 창간 38주년을 축하드리며 패션유통업계와 함께 향후에도 50년, 100년 성장을 이어 가길 기원합니다.
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
게시물이 없습니다.