Lee Seung Kyu (Ryan)

Co-founder & EVP at The Pinkfong Company

Vice President Lee Seung-Kyu is the co-founder and vice president of Smart Study, the baby shark syndrome that is enjoying BTS-class popularity overseas. A graduate of the College of Fine Arts, Lee chose to combine content with business and entered the content market starting with a game company. The Pinkfong Company added catchy music and easy-to-follow dances to characters with vivid colors and unique worldviews.

It is pioneering a new content IP in the family entertainment field. Representative characters include Baby Shark and Pinkfong. It is a company that has grown into a global content brand company with 'Baby Shark' and has its own IPs such as 'Pink Pong', 'Baby Shark', 'Wonder Star' and 'Bebefin', and provides more than 5,000 contents in 25 languages on its YouTube channel. It has accumulated more than 100 million subscribers and more than 60 billion views.